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SEO in Chicago: Taking Your Website to the Next Level

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When it comes to online marketing, crushing your competitors through search engines is key to your success.

If you are running a business in Chicago, having a website helps you get leads, make sales, and disseminate crucial information about your brand and products/services. However, your website should not just sit still and look pretty. You have a job to do—make the existence of your website known! This is where search engine optimization comes into the picture.

Hiring a competent company that offers comprehensive SEO services in Chicago can help you dominate the search engine and rise above the competition in your local area. With the increasing importance of web marketing, SEO offers value and numerous benefits that are impossible to overlook.

While most entrepreneurs want to stand tall in the search engine ranking game, the workings of Google algorithm updates remain a mystery to many. Although entrepreneurs are experts in running other aspects of their businesses, many are unfamiliar with how SEO and search engine algorithms work. However, partnering with a  professional SEO company in Chicago can help fill that gap.

As a small business, we understand the challenges of competing with hundreds of other companies in Chicago. Local SEO Search has the right arsenal to help unleash your business’ full potential: in-depth knowledge, expertise, and experience in the field. These factors enable us to provide you with a well-thought-out, personalized SEO strategy to help you outrank competitors, boost web traffic, improve your online presence, and convert qualified leads to increase sales. We build your brand to make your target audience more aware of your business, helping you get more clicks and calls. As your trusted SEO expert partner, we believe in

Brand Awareness = Getting More Customers + Building Trust and Authority 

Call Local SEO Search for a free consultation. We provide a free, in-depth SEO competitive analysis to qualified businesses in Chicago. Contact us to know if you are qualified and receive a personalized and targeted SEO audit that is specific to the needs of your business.

Why Chicago is the Best Place to Run a Business

Why Chicago is the Best Place to Run a Business

Famously nicknamed the Windy City, Chicago has many unique things to offer—Lake Michigan, a booming population, and a thriving manufacturing industry. Located in the heart of the United States, Chicago plays a crucial role in the national and international business scenes.

When it comes to starting a new business venture, Chicago proves to be among the leading contenders for entrepreneurs. According to Forbes, its venture ecosystem reached significant growth and extensive expansion in 2021, establishing its position as the primary innovation hub in the Midwest.

Here are other reasons why business is booming in Chicago:

  • One of the Largest and Most Diversified Economies

As the world’s 20th largest economy, Chicago proves to be one of the major players in all workplace sectors. With a gross regional product (GRP), the city boasts an economy larger than that of some countries, such as Poland or Sweden, due to its diverse list of key industries, such as food and auto manufacturing, biotech and health services.

  • Community-Minded

Having a solid support network and communities to endorse and support your business through thick and thin is crucial for many start-ups and small businesses to thrive. There are several organizations and communities in Chicago dedicated to helping new and aspiring entrepreneurs.

  • 1871
  • Network for Teaching Entrepreneurship
  • ChicagoNEXT
  • ThinkChicago

Additionally, Chicago is a great place for huge networking opportunities. It is a great place where like-minded individuals gather together to achieve big things for their businesses, as well as the greater good of the community.

  • Well-Connected

As the 3rd largest city in the US, Chicago serves as the focal transportation point and integral network for human and cargo passage in the Midwest. O’Hare International Airport ranked the 6th busiest airport in the world, facilitating more than 2,500 daily aircraft operations and non-stop flights to over 200 international destinations.

Also, Chicago is the main freight rail hub as it sits in the proximity of the America-Chicago and is centrally located in the Free Trade Area of the Americas that came to terms in cutting down or eliminating government-induced international trade barriers.

The Chicago Loop, one of Chicago’s 77 designated community areas, constitutes the main section of Downtown Chicago and the central business district of the city boasting upscale hotels, impressive architecture, premier shopping centres, and Michelin-rated restaurants.

  • Affordable

Chicago offers relatively low rentals compared to other big tech industry cities, such as San Francisco. Renting a small home can only cost you around $1,500, while a larger property ranges between $2,000 to $3,000, depending on age and the type of neighbourhood. From a cost-saving perspective, renting a property for personal and business purposes is among the great features the city has to offer. Additionally, its affordable cost of living helps start-ups and small enterprises free up capital they can use in other areas to grow their businesses.

Why Is SEO a Crucial Factor in Digital Marketing

Why Is SEO a Crucial Factor in Digital Marketing

Also known as Internet marketing, digital marketing helps promote business-oriented brands through electronic media and the Internet. It is a marketing platform that enables businesses to attract and engage potential customers to their web pages.

Unfortunately, many people confuse SEO with digital marketing. SEO is an important part of digital marketing and a highly effective marketing tool designed to enhance marketing scopes, amplify customer reach, and optimize a web page to make it more engaging.

To succeed in digital marketing, you must have a proper and effective SEO strategy designed to improve your rankings and help your website appear on the first page of search results. When implemented correctly, SEO helps boost your online visibility, which in turn, increases more qualified traffic and converts leads into loyal, paying customers.

However, you must consider the following elements when optimizing a web page:

  • Mobile-friendliness
  • Quality of the SEO content 
  • Level of user engagement
  • Quantity and quality of inbound links

There are 2 different methods used in SEO strategy:

  • On-page Optimization – used to boost website traffic and web page visibility. Elements of on-page optimization include:
  • Internal and external links
  • Content quality
  • Page loading speed
  • Keywords and their density
  • Images
  • Meta-descriptions
  • Canonical URL
  • Off-Page Optimization – include web page promotion and link building. This SEO technique involves:
  • Writing articles and posting blogs
  • Building social media presence
  • Managing backlinks

How Local SEO Helps Drive Your Business

How Local SEO Helps Drive Your Business

Imagine being the owner of a small coffee shop that sells the best coffee in town, but you are still investing hundreds or even thousands on marketing yet not reaching your target sales and profits. It can be pretty frustrating, right?

When you own a small or large business with a physical location, you need an efficient local SEO strategy to help nearby customers find you.

Local SEO is a crucial element of SEO that helps improve the visibility of a local business in local search engine results. The results displayed by Google in the local search results often answer a “near me” intended query. For instance, searching for a coffee shop in Hyde Park, Chicago.

With Google introducing new features and upgrades on the SERPs for local search engines, small businesses need to stay on top of local SEO. With your prospective customers expecting a personalized online experience, local SEO helps Chicago small businesses target their campaigns to small, localized groups of consumers. Also, it helps build a solid foundation for your business whenever there are new SEO features introduced.

Here are several reasons why local SEO is vital for small businesses:

  • Helps you reach more customers

While SEO is all about marketing your business by improving your search engine ranking, local SEO enables you to connect with relevant, high-intent customers searching for your products or services. With the right strategy, it helps your website rank better in search engines and puts your business in front of your ideal customer, bringing in more sales.

  • Most people choose websites on the first page

Local SEO helps get your business to appear organically on the first page of Google. While you need to compete against other companies to appear on the first page of Google, local SEO provides your business with a sustainable competitive advantage and obtains results that will help catapult your ranking way ahead of others.

  • Delivers more qualified search traffic

Local search helps eliminate searchers who are unlikely to contact your business to provide you with relevant local results based on intent and proximity. For instance, Google will only show you plumbers that are within 5 miles radius, not someone who is 50 miles away from your current location.

  • Cost-effective marketing solution

What makes local SEO a more cost-efficient solution for online advertising is that it enables startups and small businesses to set up local online business listings for free using Google My Business and Facebook.

SEO Web Design: Optimizing Your Website for Top Rankings

The key to appearing on the first page of search engine results is having a clear understanding of the relationship between SEO and website design. SEO web design that conforms to the best practices (mobile-friendliness, fast load times, descriptive URLs, etc) in optimizing a website often results in higher ranking. The higher your ranking position, the more traffic, leads, and revenue.

Practicing SEO website design enables search engines to understand and rank your website easily in search results, which benefits more traffic.

While a web page design focuses on the visual aspects and SEO on online visibility, it may seem that both aspects are 2 different sides of an equation. Website creators and SEO professionals perform different tasks, but they need to work together to create a website that ranks.

Proper implementation of both strategies can have a significant impact on your business’ bottom line. If you think it is time to redesign your existing website, you need to make sure your web design works harmoniously with your SEO strategy.

Here are the top reasons why an SEO web design matters:

  • Web design can ruin your SEO. Some companies noticed that after launching their brand-new website or rebranding to a new domain name, their SEO progress disappeared suddenly. To prevent this problem, the web developer should set up 301 redirects to ensure that search engines know where to find your relocated page.
  • SEO can impact your web design. Following the best SEO practices that relate to web design, such as website development architecture, and page speed optimization can have a direct influence on how you should design your website. Skipping SEO-friendly website design not only makes it impossible to have better search engine rankings but also costs your business time and money. Incorporating SEO and web design can develop a foundation for your SEO strategy through your website and its design.

Local SEO Search: Providing Solutions to All Your Internet Marketing Needs

Small businesses often struggle on building their brand online and increasing their online visibility. Local SEO Search is a trusted SEO and web design agency that understands the challenges of growing your business online and staying in front of your potential customers. Our team of website builders and SEO professionals in Chicago aims to provide you with a well-thought-out marketing plan that will yield the desired results.

We utilize our knowledge, expertise, and experience in the digital marketing industry to help small business entrepreneurs grow their companies and stand out from the cutthroat competition in the Chicago market. Here is how our innovative SEO strategies can help you achieve your goals.

  • Develop a successful brand

Building a strong brand often does not happen overnight. At Local SEO Search, we will not only create a branding strategy specific to your unique marketing goals and build a beautiful and user-friendly website. Our strategy will also help you build a connection with your target audience on various social media and deliver the right message to enhance the identity of your brand.

  • Minimize Overall Expenditure

With Local SEO Search, you do not have to spend too much on marketing materials to make a profit. We will develop a cost-effective digital marketing campaign that promotes your brand and attracts more people to your business while reducing your overall marketing budget.

  • Win Customers’ Trust

As a trusted SEO agency, we only use white hat techniques to earn customer trust. About 90% of consumers use the Internet to get to know more about a business and what it can offer them. When you successfully build trust, potential customers are likely to believe in your brand, which, in turn, increases your sales.

  • Create High-Quality, Relevant Content

In addition to our expert SEO consultant, Local SEO Search employs a team of content creators who are up-to-date with the latest trends in content marketing. This information will give us an idea of how your target audience consumes content on your web pages and social accounts. Identifying the types of content that get more traction enables us to create better, more engaging SEO-friendly content.

  • Outperform Your Competition

Digital marketing is not just for big businesses and brands. Local SEO Search offers affordable SEO packages to small business owners so they can compete with big brands without investing in expensive marketing materials.

  • Improve Budget Management

Not all companies can afford expensive digital marketing tools. With the majority of marketing campaigns running between 6 to 12 months, investing in the latest digital marketing tools or hiring in-house talents proves to be a waste of investment. However, outsourcing SEO services is a cost-effective way to cut down your marketing expenses, especially if you want to protect your budget at all costs.

Get the Best Results from a Trusted Internet Marketing Agency

Hiring the best SEO services in Chicago can help you grow your business and boost your bottom line.

Call Local SEO for a free initial consultation and learn how our personalized, full-service SEO campaign unleashes the full potential of your business.