As someone who specializes in making sure our heating and cooling systems work well, you provide an incredible service. However, many of your customers probably take their HVAC for granted until it breaks, resulting in an expensive repair that could have been avoided with proper maintenance.
Small businesses often do the same thing with their digital marketing. Because they have a lot of other priorities, they don’t build and maintain their search engine optimization (SEO) efforts until they need immediate leads. Unfortunately, by then, the fix isn’t simple.
That’s why it’s important to be proactive and put your SEO marketing in place right away. That way you’ll never face a sudden shortage of leads — instead, you’ll have a consistent, uninterrupted flow. And what HVAC professional doesn’t want that?
When a homeowner is having a problem with their heating or cooling system, where are they going to look for help first?
If you said “online,” you’re absolutely right. People generally Google the answer to their questions and problems. The next question is, when they look on Google, will they find your company?
With the right SEO for HVAC contractors, the answer is absolutely yes. You’ll have high-quality content on your website and on other platforms so that your ideal customers see your website first when they need help.
If you want the best HVAC SEO, however, you need to make sure you find a marketing agency that understands your needs as a small local company. Unfortunately, many marketing agencies focus exclusively on larger clients and bigger businesses. That means you might not get the personalized attention you deserve.
With Local SEO Search, that’s never a concern. We specialize in small businesses, so we know exactly what you need and how to help you succeed online. You’ll never be second to a larger client!
It’s easy to get started with our services. Simply sign up for a free 30-minute consultation where we’ll learn more about your business and specific market. We’ll let you know how we can help you grow — and we won’t give you an offer unless we’re sure we can provide clear results in your first year with us.
You’ll know from the first call with us that we’re different. We’d love for your business to be part of our family!
If you’re worried that SEO for HVAC businesses doesn’t make sense because you’re too small to compete, we have good news for you. Being small is an advantage, not a disadvantage!
Search engine optimization is a process that uses keywords to make your website pages highly relevant to your ideal customers. When they’re relevant, Google will rank your pages higher, making them easier for your customers to find.
There’s nothing more relevant to a small business than locally-focused keywords. Because you are a small local business, you can target keywords that include your city name, neighborhood, street, and more.
Not only will you come up when someone searches “HVAC in Cleveland,” for instance, but Google uses location information to serve up relevant results. So a person searching for HVAC services who happens to be in Cleveland will also see you ahead of others.
Best of all, using local HVAC keywords helps you get into Google’s Local Pack, which is a map that often appears above the first organic search result. The map shows nearby businesses that meet the search query and includes contact information, reviews, and more.
Someone in Cleveland can’t use an HVAC provider in Los Angeles. They need someone nearby, and that’s why being a local business is a superpower when it comes to online marketing.
When you’re looking for a marketing agency to help you with SEO, you have a lot of options. Why should you pick Local SEO Search vs. another company, or just doing it yourself?
There are several reasons. Keep these in mind:
Local Business is Our Focus
You wouldn’t tell someone to hire a general handyman to work on their HVAC. They need a specialist who understands the systems and has specific training to work on them. In the same way, you shouldn’t trust your SEO to just anyone. Look for someone who’s familiar with the needs of small businesses — like Local SEO Search!
You Know How Your Money is Working For You
Spending money on marketing is challenging when you don’t feel like you understand the investment. With SEO, some agencies make it sound very complex so you can’t hold them accountable for results. Not us. We show you exactly where your money is going and report back regularly so you can see your digital presence improving.
We Bring in Ready-to-Buy Ideal Customers
One of the things that makes SEO so powerful is that when people search for your products and services on Google, they are likely ready to buy at that time. As a result, you reach customers that are ready to move forward, as opposed to folks that aren’t interested right now. We also take the time to understand exactly who your ideal customer is so we bring in the right traffic.
You’ll Save Time and Money
You have probably seen homeowners who tried to save money with a DIY fix — and it was probably a disaster. Fixing the mistake almost certainly took more time and money than simply hiring an expert in the first place. The same is true for digital marketing — when you work with experts up front, you’ll save time and money compared to trying to figure it out yourself.
You need a strong marketing strategy so you can stand out from competitors in your area. That means you need to start your SEO services now so that when you need leads, your marketing is already established and bringing them in.
If you’re ready to get started, fill out the form below for a free 30-minute consultation. You’ll speak directly with John Vuong, our owner and an SEO expert. You’ll understand what we can do to help you and can ask any questions you have.
You may also qualify for a free in-depth competitive analysis and keyword report, which normally costs $999. Many agencies charge for this service in your first month, but with us it’s free.
Ready to get started? Contact us today!